12 Audio vs Video Podcasts: Monetization Opportunities

In this Geelong Podcasters episode, we dive into the many ways podcasts can bring in revenue, from sponsorships to product placements.


Topics Discussed This Episode:

0:00 - 2:00 - Intro to podcast monetisation and a recap of the series so far.

2:01 - 4:00 - Monetisation options for audio podcasts: sponsorships, donations, and ad formats.

4:01 - 6:00 - Monetisation for video podcasts: visual opportunities, affiliate marketing, and product placement.

This episode of Geelong Podcasters covers the opportunities and challenges in monetising audio and video podcasts. Tune in to learn about ads, sponsorships, and the differences in revenue potential for each format.

Podcasters look at the landscape of monetisation options available to both audio and video formats. For audio podcasts, listeners learn about the effectiveness of sponsorships, listener donations, and ad placements, which can be seamlessly integrated without requiring high production costs. However, limitations in audio-only formats may challenge creators needing visual branding.

Video podcasts open up more avenues with additional screen real estate, allowing for product placements, affiliate marketing, and ad revenue from platforms like YouTube. This episode encourages listeners to weigh these options against their resources and audience needs. If you’re ready to monetise or want a fresh perspective, listen in to decide on the best approach for your podcast!

The above episode description and transcript were generated with ai.



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Geelong Podcasters are a lively group of both professional and hobby podcasters based in Geelong and the Bellarine in Victoria, Australia. We release a weekly bite-sized podcast every Friday, exploring the wonderful world of podcasting, and host in-person catch-up events in the Geelong CBD on the fourth Friday of each month. Committed to community support, we regularly donate to local charities and use our podcasting efforts to make a positive impact.


Who is your Host?

Zoë Wood, your Video Confidence Coach connects the dots between personal branding and video marketing. Helping women and non-binary folk in small business, find their way in the world of marketing their passion without the energy drain.

Find out more about how to grow your personal brand with the power of video right here on vcc.training


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