030 Why I’m Doing Weekly Podcasts Again
Topics Discussed This Episode:
0:00-4:00 Introduction to the purpose of live streams and their role in personal and client marketing strategies.
4:00-8:00 Details on the "umbrella principle" in marketing; starting with live streams that branch into podcasts and other content forms.
8:00-12:00 Utilizing live streams for podcast content and how to engage audiences, even when live interaction is low.
12:00-15:00 The strategy of repurposing content across different media, focusing on website first, then emails, and finally social media.
This podcast episode delves into a strategic approach to marketing where live streaming serves as the core activity from which all other marketing efforts radiate. The host, a seasoned marketer, outlines the "umbrella principle," where starting with a weekly live stream can feed into podcasts, social media content, and more, streamlining content creation and ensuring a consistent presence across multiple platforms. This method not only simplifies the content creation process but also maximizes the impact of each piece of content produced, making marketing efforts more efficient and cohesive.
Listeners are introduced to practical strategies for implementing this marketing framework in their own businesses. The emphasis is on starting with impactful, easy-to-produce content like live streams or podcasts and using that content as a springboard for other marketing channels, ensuring that all marketing efforts are integrated and support one another. The key takeaway is the importance of having a central, consistent piece of content at the heart of marketing efforts, which can then be tailored and repurposed to suit various platforms and audience needs. The call to action is clear: embrace this streamlined marketing approach, start with what you can handle consistently, and expand your content's reach to serve your audience better and grow your business effectively.
-
0:06
Zo, why are you doing these weekly wild live streams? So this is going to be called the confidence coach connect, where I will be available to be able to answer any of your questions in a live stream currently on YouTube and LinkedIn. But I do plan to branch out to further platforms once I start get when I start a better process going for myself. And ultimately, I want to spend an hour a week being available and publicly available to answer people's questions in a live format. Ultimately, what I'm saying is the reason I'm doing these live streams, and I want to be live from 10 to 11am Australian Easter standard time every Friday is because I want to give myself an hour of time to work on whatever I need to work on, and to showcase people live streaming and as an accessible platform for them and their business if they choose to choose do so because, again, I can always help out on the back end with live streams as Part of the products and services I provide to clients. But ultimately, live streaming is a different beast when it comes to the focus and the attention that you need to give. You need to be alert, but it's also okay to stuff up like, for example, just just there a minute ago, I had restarted what I was saying, and that is okay, because I intend to use this content that I am recording right now for all the people who are live and who are in the replay. I intend to use this in podcasts, in videos, in marketing materials, in shorter, sharper videos, to be able to use for my ultimate marketing plan. So let me go into what that actually is. So my ultimate marketing plan for that I'm working for myself in my business, and at times I have worked some this, yeah, I have worked this kind of model with some clients of my business when they just need a holistic solution that they can run by themselves as a one woman or a one person show with maybe a virtual assistant off to the side. So what I mean by this is I use what I like to call an umbrella principle when it comes to marketing. I have one focus for me that is this live stream, which then turns into my podcast, and then from the podcast, it gets turned into everything else, so starting at the top of the umbrella, comes down and then trickles into every other facet of my business. What I mean by that is that it fast that from a podcast. So from this live stream that I'm recording every single week, from 10am to 11am on Australian attendance and Standard Time, I'm available live for anyone who wants to talk to me. But that isn't necessarily going to be something that's going to happen every week. I'm not necessarily have currently got the audience where I'm going to go live and everyone's going to scramble to talk to me. It's also, you know, during a work day. So I'm perfectly fine with people not interacting with me live. But the fact is that I'm still here. You're still seeing me, and you're still interacting with me, if you have the choice and and pleasure to do so, and if you do, I will also make sure to shout you out. And then from that live stream, I pull out sections of this live stream to then use in my podcast. The podcast is currently called the video confidence coach cast. I am looking at a different name, but for now, we are just going to roll with the name that I have at the moment, Zo. And then from that podcast, I am able to pull out sections of that podcast to use in social media. I'm able to use sections of that podcast into longer form videos on YouTube, on my website and on other platforms that are deemed so, because, again, I'm helping my audience, but only doing an hour a week of work. And then, as we're going down the umbrella with me, come on. Keep with me, folks with the content that I'm producing, I can then help people, direct people to my resources or my offerings that can ultimately help them achieve what they need to achieve, be it on my website, be it lead magnets that I provide, be it events that I'm hosting, be it podcasts that I'm running myself or that I'm guesting on. Again, this is all a marketing machine that is essentially self perpetuating, that again, I am doing as me Zo, honestly, an hour a week. Now, of course, that we're not talking about the back end here. That's what the processes, automations and a lot of other work is for. But ultimately, when it comes to being able to output this work, this type of mentality and this type of marketing plan, I've worked with a few people now, some not successfully, some successfully, but it very much depends on the type of work ethic that you want to put out there. And also, when it comes to marketing your business, a lot of business owners have a tendency of putting it on the sideline if it's not a hobby of theirs. What I mean by that is that a lot of business owners have a tendency when they look at them. Marketing. It's another thing to add on to the business that they need to do. They know they need to market because they need to tell people that they exist. They need to serve people and help people, be it online, be it through, like physical marketing, however they want to do it, they know they need to do it, but it's kind of a thing that's added on later, as opposed to incorporating it into the work that they do in their business. And there is also that aspect of what I what I ultimately mean by that is that there is just so much focus on doing the just getting the product out, getting the service out, that you don't tell people about it, and you're essentially putting in so much effort that ultimately goes out to the ether. Yes, you've served your clients, and hopefully you've served your clients well, but once they've done that, maybe there's a couple there's a little bit of word of mouth, but if there's no website that they can point to you, if there's no Facebook page, if there's no you know, LinkedIn page, if there's no YouTube channel that people can point to, saying, hey, such and such, really helped me out, that I really enjoyed the service or product. They really helped me out. Really got me out of a bind. Check them out on YouTube. Check them out on Facebook, because when it comes to word of mouth, it's no longer. People don't take your word for it anymore. They take your word and then they research it. They take your word and go, oh, this person called, was it video conference coach? Okay, I'll look that up. I'll look that up. And using SEO and Google, I have made sure that that word works for me. So when people you know come across me, I'm able to actually answer their questions. And I come across in that particular style, I must say, but looking at the time that I've spent already in just the introduction alone to this live stream. But essentially, the reason why I started this live stream was because I wanted to enact this marketing plan for myself, this one step approach that Dr that branches out into every other facet of the marketing that I do for myself in my business. I wanted something that I could do in my business, marketing wise, that was easy and consistent, which ultimately meant I had a longer longevity, so that when I consistently put out podcasts, that I consistently put out content that I consistently help people with the words and the pointers and the guidance that I can give them, then hopefully they can come to me and my business and work with me either in a service or a product that I provide. So ultimately, as I mentioned to you, and I would describe this full umbrella term, coming down, coming down, coming down. Now this umbrella type marketing plan doesn't necessarily have to just focus on a live stream or a podcast. It can be something that you can do fairly consistently. Can you do a blog post, blog post fairly consistently? Well, awesome. We can turn that pod, that blog post, into different types of content that stretches, you know, different type all the different avenues that you're a part of. So you're consistently giving value with the one piece of content that you focused on to, you know, put the effort in to begin with. So is that one thing that can spur onto many things, is that a blog post is that, you know, a chat with one of your employees, like every week, in a podcast style. The reason I have a tendency of leaning on the tools that I provide, usually being live streams and podcasts, is because a lot of my clientele, we are yappers. We like to yap yap yap yap yap. And if we can do that on a you know, regular basis, we are going to choose that option over, you know, stressing over a written blog post, that's just the clientele that I particularly work with. But if that doesn't work for you, that is okay. You can also choose other options out there for other types of content that you find that you can produce relatively consistently and easily for you. Then from there, you can then pull parts of that out to generate content for your website. So my philosophy when it comes to marketing yourself is to put yourself first. And what I mean by that is when you market yourself, a lot of the clientele I work with, when I first start wording working with me, they think about social media first. They think I got to put this on my Instagram, I got to put this on my LinkedIn. I got to put this on my Youtube. They keep thinking about those type of end goal places as your first step, when ultimately that is not your first step. Your first step is to put it on your website, because you have full control over your website. You have full control over how your website looks, how you know everything that is on your website, you have control over that's where you've put it first. That's where you put your energies first. Then the second one, that's usually the next step, is an email marketing list. You send it out to your email list, and
9:51
if you don't have an email list, start getting one going. Or like myself, you have a few different ones, depending on the type of me. Need that you have to work with people. But again, the email list is something that you control, that you have access over. And then once you've worked on that, then you can start pulling out the content. When I say pulling up the content, I mean taking smaller snippets of that content. Again, be it a podcast, be it a live stream, be it a blog post, be it again, whatever long form piece of content that you've used, start pulling sections out. So then you can start using that for content on then your social medias, then other platforms like that, maybe even offering it to other platforms that would need your help, or say, for example, maybe your guest writing a blog post on someone else's platform, and you find that, hey, a couple of months ago, I did a live stream talking about this exact topic. Okay, I'm going to use smaller snippets of this video interlaced within this blog post to help re emphasize the point that I'm making here. 10 out of 10, you've made an ultimate blog post that with supporting evidence, so then people are more likely to follow you because you're giving them everything that they need. I've forgotten which tangent I went down there for a second there, but ultimately what I'm saying is and looking at the time now, this was not even supposed to be a full podcast episode, but I think this is what it's going to turn into. But the reason that I'm doing this is so that I can only put my focus into for my own business. I want to stress focus of making a live stream once a week that I can create multiple podcast episodes out of so that future me doesn't have to stress about producing a podcast every week for the love of God. That's what that was. That is, what keeps happening to me, is that I keep stressing because and for those who are in the marketing profession themselves, you'll find yourself doing other people's work before your own, other people's marketing before your own, focusing on other people's business before your own, because they are her clients, they've come to you for help, and you want to serve them to the best of your ability. And of course, that takes energy and time away from what you would spend on yours, despite your not ability, but your want and your wish to focus on your own business, and I'm saying that as if I'm saying it to you, but I'm ultimately saying it to me here. Zo is that this weekly live stream, even though I don't feel fully prepared, I ultimately feel very slap dash together, that I don't know what I'm doing, that I just feel wholly overwhelmed with something that I put myself in again, it is okay. I'm saying this to both you and me here. Listener, that is it. It is okay to feel overwhelmed. But if you need to action something like you, keep putting it off for whatever excuse, whatever thing comes to mind, whatever brick and I want to usually stress a mental brick wall that you usually put in front of yourself, knock it down with something that you can do easily and consistently over a long period of time, that you can fortify for yourself. I know for a fact that I am very good at attending meetings. I have a lot of meetings that I run for clients, for potential leads, for everything that I do, and I never miss a meeting. I've only missed a meeting like I'd say, once or twice, and that wasn't even my fault. So a live stream is a meeting that I can meet consistently once a week, and I want to be here to help you and to serve you. So what does that mean? That means that I'm going to be here once a week, every week at the same time to be able to help and serve people how I choose, because I want to help and serve people, but I need to make sure that I don't burn out at the end of it, and ultimately, I'm still, you know, learning, even though I help people and serve people, because there's that step connection that I am able to objectively look at their situation and their marketing and be able to provide them tips. I do that. I try and do that for myself. But of course, when you look at your own face, you have a tendency of a little bit overwhelming yourself. I'm always open to feedback. So if you would like, feel free to email me on zo at Vcc dot training. If you want to ever email me, that's essentially my email address, or you can reach out to me via any of my social medias that you can find on the web that has a video confidence that'll definitely be me. If it's got my face, it's usually me, and if it's not me, then I'll kick them out, because they're definitely not me. Ultimately, I wouldn't try and sell you something like, Yes, I am a business, but I wouldn't try and, like, get you into like, a ticket, or, you know, raffle or anything like. That I'm just like, just come to my website and you buy services off me. Why would I ask you to do anything else? I might get you to download a lead magnet if it's going to help you. And what you need to do other than that, I'm not really going to push any of the scammy stuff. And if I do, feel free to yell at me and use this against my will and say so.
The above episode description and transcript were generated with ai.
Who is your host?
Zoë Wood, your Video Confidence Coach connects the dots between personal branding and video marketing. Helping women and non-binary folk in small business, find their way in the world of marketing their passion without the energy drain.
Find out more about how to grow your personal brand with the power of video right here on vcc.training
Related podcast episodes
Related weekly livestreams
