14 3 Simple Ways To Promote Your Podcast (Online)
In this Geelong Podcasters episode, we explore three simple and effective ways to promote your podcast online.
Topics Discussed This Episode:
0:00 - 1:00: Introduction to online promotion and a recap of last week’s in-person strategies.
1:00 - 3:00: Sharing your podcast on your website or blog – why it’s essential and how to do it effectively.
3:00 - 5:00: Leveraging social media to attract and engage listeners, including platform-specific tips.
5:00 - 7:00: Collaborating with other podcasters for cross-promotion and audience growth.
7:00 - 7:25: Episode recap and a teaser for next week’s topic on podcast analytics.
We dive into online promotion strategies for podcasters, focusing on using websites, social media, and collaborations. Learn how to boost your podcast’s visibility and connect with a wider audience without feeling overwhelmed.
Focusing on online promotion for podcasters, covering three key strategies: sharing on your website, engaging through social media, and collaborating with fellow podcasters. Listeners will learn the value of owning their online presence through a dedicated blog or webpage, how to use social media platforms strategically, and the importance of working with others in the podcasting community. Each method is broken down into simple, actionable steps that are easy to implement, even for beginners.
By the end of this episode, listeners will feel confident tackling online promotion without feeling overwhelmed. Whether you’re just starting or looking to grow your podcast, these tips offer a solid foundation to build from. Ready to take your podcast to the next level? Try one of these strategies this week, and let us know how it worked for you!
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0:00
Last episode, we talked about getting your podcast out into the real world. Now we're jumping back into the digital space to see what we can do there. Welcome to Geelong podcasters, your weekly podcast for tips and tricks to grow your audience. We are a group of passionate podcasters located in Geelong and the billerine in Victoria, Australia. If you're down our way at the end of the month, why not come to one of our free monthly meetup events and also find the booking links and more in the show notes. As I mentioned in the intro last time, we talked about how to get your podcast out at there promoting it in the real world. Now we're going to jump back online where I'm sure a lot more of us are a lot more comfortable with that to talk about the three main factors when advertising or promoting your podcast in an online space. No mood, no need to stress. This stuff is probably stuff you already know, but a nice way to rethink about it. So the things we're going to touch on today are sharing your website and blog using social media and collaborating with other podcasters. Now, don't wait. Don't wait. It's okay, even though this may be stuff that you're already familiar with, the stuff we're going to touch on in today's podcast are hopefully going to reinvigorate your love for the podcast using these methodologies, and if not, we'll see if you're up to scratch with them. So we're going to touch on with sharing your podcast or blog first. So if you've got a website or blog for your podcast, and as someone who runs a lot of podcasts for clients, as well as myself, I highly recommend having a minute at minimum, a blog or a web page or some sort of online platform that's not a free social media account to promote Your Podcast, to make sure it's front and center. This is a place where you have full control over how your podcast looks and feels. In a digital space, you can embed your latest podcast episodes in blogs and be able to give detailed show notes which will show up on the SEO platforms to be able to be seen online when people are searching for your type of content, and if you have it on dedicated pages within your blog, it'll make it easier for people to find you out in the wild than just you begging for like sense ups like they do out in real world. Also in this website, you can add a short teaser or a summary to make visitors more curious and us to listen or subscribe to your podcast, or, as we like to call it, now follow, because that's where all the buttons on most of the platforms are now saying you follow a podcast you don't subscribe. Subscribing is where you pay money. The reason that this works is because your website is a perfect place to connect the dots between your brand what you do as also the podcast itself. And using a website or a blog, can also ask your audience to subscribe and get more details, like the show notes, like I mentioned before, so that people regularly interact with your content outside of just listening and downloading your podcast, to keep their momentum going, to eventually maybe build up a loyal community, to eventually get more sponsorships, or in the future, to be able to get more charity traction going for your cause. The second thing that I want to touch on is social media. I'm sure most of us, if not all of us, have a social media platform, either for our podcast or for our main brand that we run our podcast through. Why? Because it's free. I totally understand where, where you're coming from, but if you're not on social media, you need to have at least some presence on social media. And if you do have a video podcast, Tiktok is the place to be. But don't worry if you don't have a video podcast, where there are plenty of ways around it, which we get through in previous podcasts that we've had here at the Geelong podcasters, I love posting snippets and behind the scenes of my content to get people hooked without giving everything away, so they actually go and listen and or watch my podcast episodes. The audience. Sorry, the platforms that I choose is very much based on the audience that I want to attract. So this will then determine if you spend most of your time on Facebook, Tiktok, X threads. Like whatever audience you're trying to cultivate is where you're going to be on social media, making sure that you actually have a habit of posting at least once a week. I would recommend at least twice a week to be able to show that you have quality over quantity and be able to do consistently over time. And don't forget to use your hashtags. Now, of course, don't use all of them like we did in the old days, like 30 plus, maybe stick to around five or seven at max. And if you want, feel free to use the hashtag Geelong podcasters to help more listeners find you because you're part of our community. And the third thing I want to touch on, which I'm sure some of you have either been interested in or you have joined our Geelong podcasters groups to collaborate with other podcasters is collaborating with other podcasters. This is my favorite way of team, working with other professionals who actually know and care about what you do. And to do this, essentially, you reach out to other podcasters who are in similar or parallel niches to you that you can use to cross promote your podcasts. It's best that you choose podcast. That have a similar audience amount, or who have a bout of growth as you do, so say, for example, if your podcast is only three months old and you're trying to get a collaboration with someone who's been doing it for five years, may not be the best method, but if you've got similar audiences and similar like levels of growth could be a great part for you. You should make sure to shout out the podcast episodes on your social media too and on your website to get that good SEO boost, but also you've done a podcast with them, so make sure that you share the love. Go big or go home. Make sure to be the best guest that you can on their podcast, and they will do the best in kind for you, because you are promoting yourselves to a new potential audience who are already going to like the stuff that you do. Don't be afraid to pitch your podcast to these potential collaborators. And we have a template that I can provide if you would like, and if not, you can access that on our Facebook and LinkedIn groups. All you need to do is look that up. Well, join, of course, and you can look that up and gain access to that to be able to pitch these potential podcasters, you'd be surprised how many people are up for it, especially if you provide plenty of value as you do so. So just before we finish up, let's recap everything we talked about. Make sure to share your episodes on your website and blog. Remember you own everything. Make sure to get active on social media, the platforms that people care about, and to collaborate with your fellow podcasters who are around the same level of growth or podcast following as yours. I promise that promoting online doesn't have to be a big, scary task. You can do it small and chunk down your task to make it chill and authentic, so you can slowly start growing the amount of work that you do, both in line and in person. Thank you for hanging out with me today on the Geelong podcast. Podcast. It's been a little bit longer than normal, but I wanted to make sure that I cover everything for you. Make sure to check out next week where we are going to be discussing podcast analytics, the basics of podcast analytics. For those who have been asking me questions about it, this podcast is sponsored by me. Zoe video confidence coach, connecting the dots of your personal brand with the power of video. See more in the show notes. Speaking of show notes, see all the show notes, including links upcoming events and details for this episode and many more in the episode description. Or just go to Vcc dot training. Slash, Geelong dash podcasters, make sure you tune in for next week.
The above episode description and transcript were generated with ai.
Who are Geelong Podcasters?
Geelong Podcasters are a lively group of both professional and hobby podcasters based in Geelong and the Bellarine in Victoria, Australia. We release a weekly bite-sized podcast every Friday, exploring the wonderful world of podcasting, and host in-person catch-up events in the Geelong CBD on the fourth Friday of each month. Committed to community support, we regularly donate to local charities and use our podcasting efforts to make a positive impact.
Who is your Host?
Zoë Wood, your Video Confidence Coach connects the dots between personal branding and video marketing. Helping women and non-binary folk in small business, find their way in the world of marketing their passion without the energy drain.
Find out more about how to grow your personal brand with the power of video right here on vcc.training
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