10 Audio vs Video Podcasts: Audience Engagement & Reach
In this episode of Geelong Podcasters, we dive into the pros and cons of audio versus video podcasting to help creators choose the right format.
Topics Discussed This Episode:
0:00 - Introduction to the topic: Audio vs. Video Podcasts
2:00 - Pros + Cons of Audio Podcasts: Convenience and flexibility for multitasking
4:00 - Pros + Cons of Video Podcasts: Enhanced engagement and better marketing opportunities
5:00 - Conclusion and a look ahead to the next mini-series episode
In this episode, the Geelong Podcasters break down the key differences between audio and video podcasts, making it easier for creators to decide which format best suits their needs. Audio podcasts offer convenience, lower production costs, and the ability for listeners to multitask.
On the other hand, video podcasts increase engagement by adding a visual layer, making them ideal for teaching and demonstration. The episode clearly highlights that while video podcasts might require more effort, they provide more marketing opportunities on platforms like YouTube and Spotify.
For creators just starting out or those thinking of making the switch, this episode delivers valuable insights into choosing a format that fits their audience and production abilities. Ultimately, the decision comes down to your resources and goals. Want more tips and tricks for podcasting? Join us in the next episode, and don’t forget to check out the rest of the series on audio versus video podcasts!
-
0:00
What is the difference between audio and video podcasts in this mini series, we're going to find out and see if you need to change. Welcome to Geelong podcasters. Your weekly podcast for tips and tricks to grow your audience. We are a group of passionate podcasters located in Geelong and the bellerine in Victoria, Australia. If you're down our way at the end of the month, why not come to one of our free monthly meetup events and also find the booking links and more in the show notes. In this mini series about audio versus video podcasts, we're going to discuss audience engagement and reach production complexity and monetization opportunities, things to think about when you're thinking about maybe moving from audio to a video podcast, or maybe you're just starting a podcast and you're trying to figure out which method is best for you. Let's start off with audience engagement and reach, because the audience and the listenership, or the viewers of a podcast are the most important factors when making a podcast. Let's first start with audios, and then we'll go to video podcasts. With audio podcasts, as you can probably imagine, because if you're listening to this, you're listening to a podcast. They are focused on convenience. You can listen to podcasts when you're doing other tasks, multitasking, commuting, exercising, fixing things around the house, doing chores, you have a lot more flexibility when producing a podcast like this, for your listeners to be able to listen to you while doing other things. It's more accessible for passive listening, and usually means more engagement from those listeners. It is easier to consume anywhere, and usually, and most times, can have a more larger established audience because of this passive convenience. And as you can imagine, it is a lower production costs in producing these type of content because you only need to think about the audio element, compared to video podcasts, where there is a lot more to think about because you've got other elements, such as a visual and other methods involved. The cons to audio podcasts, as you can probably imagine, are limited to auditarily engagement, because if people can't listen to your podcast, that's all you've got, because it's an audio podcast, and there are no visual cues for branding or storytelling outside of, say, album cover art or maybe some images that you put in your show notes. This can't be used entirely, and this can be used have and when you're creating a podcast, especially an audio podcast, this has to be used quite sparingly. Now, compared to video podcasts, where you are combining both the audio content and visual elements to enhance viewer engagement, we're trying to get people on board, and we're trying to capture their attention and keep their attention. And as you can imagine, video podcasts can be shared on platforms like YouTube, Spotify and other podcasting platforms are slowly picking up the pace when it comes to video podcasts because of these following pros that they yield higher engagement through visuals, because there is something to both see and hear. It is better for teaching and demonstrating purposes if you are an educational podcast, and it opens up more marketing opportunities for video platforms. So as you can imagine, these PLA these larger platforms who want the money are going to go for the place or going to go for the method. That means that gives them more money out in the end. Because, of course, why are any of us doing this other than money? None of us doing it this for passion, right? But as you can imagine, that this comes with a couple of cons. The cons being that video in general is more expensive to produce because you have more equipment that is required more elements to think about. It requires more effort in editing and presentation and usually pre production as well, because you have to think of both the visual and the auditory elements of said video podcast. And it is not necessarily flexible for passive listening. And what I mean for this is that when you are creating piece of content. You usually have an idea of how the audience is going to consume. This in mind, therefore this is going to dictate how you speak to the audience. If you talk about, hey, look at this thing here, and you start talking about the thing, not providing any descriptions or outlines of what you're actually talking about, as you can imagine, that will impact how people are listening and consuming the podcast overall. And of course, both platforms and both formats, I should say, have both their strengths and challenges, and both require an element of learning. If you are new to the creating podcast genre, if you have some video skills and you've got the time and energy and equipment. Why not give it a shot? You can always revert back to an audio only podcast. If that works for you, because your audience is flexible and your work is flexible, make sure you check out the rest of this mini series on audio versus video podcasts and. Look forward to seeing you on the next podcast. Bye. This podcast is sponsored by me, Zoe. Video confidence coach, connecting the dots of your personal brand with the power of video. See more in the show notes. Speaking of show notes, see all the show notes, including links upcoming events and details for this episode and many more in the episode description. Or just go to vcc, dot training, slash Geelong dash podcasters, make sure you tune in for next week.
The above episode description and transcript were generated with ai.
Who are Geelong Podcasters?
Geelong Podcasters are a lively group of both professional and hobby podcasters based in Geelong and the Bellarine in Victoria, Australia. We release a weekly bite-sized podcast every Friday, exploring the wonderful world of podcasting, and host in-person catch-up events in the Geelong CBD on the fourth Friday of each month. Committed to community support, we regularly donate to local charities and use our podcasting efforts to make a positive impact.
Who is your Host?
Zoë Wood, your Video Confidence Coach connects the dots between personal branding and video marketing. Helping women and non-binary folk in small business, find their way in the world of marketing their passion without the energy drain.
Find out more about how to grow your personal brand with the power of video right here on vcc.training
Be more in the know by joining our Facebook or LinkedIn Groups.
Join us for our next catch up event register on Humanitix or Eventbrite.
Geelong Podcasters acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2024 Video Confidence Coach. All Rights Reserved.Ask your Geelong Podcasters questions here ->
Got a burning question about podcasting? Or may be our upcoming free events? Submit your questions in the form provided, and we’ll answer them in an upcoming episode of the Geelong Podcasters Podcast!
Listen to more of the Geelong Podcasters
