09 How often should I release new episodes?
In this episode of Geelong Podcasters, we dive into the best practices for podcast episode frequency, focusing on how to maintain consistency, meet audience expectations, and manage your workload.
Topics Discussed This Episode:
0:00 - 2:00: Introduction to podcast frequency and the importance of consistency.
2:01 - 4:00: Setting audience expectations and managing their expectations through trailers and communication.
4:01 - 6:00: Managing your workload and determining your "bare f**n’ minimum" for podcast production.
This episode of Geelong Podcasters covers how often you should release podcast episodes, with tips on balancing frequency, audience expectations, and your personal workload. Whether you're a weekly podcaster or prefer a more relaxed schedule, you'll find practical advice to keep your content on track.
We offer valuable insights on how to maintain a consistent podcast release schedule that suits your lifestyle. One key takeaway is the importance of setting clear audience expectations, whether through trailers or occasional updates, so your listeners know when to expect new content. The episode also highlights that while consistency is crucial, it's equally important to choose a schedule that fits your capacity, whether that's weekly, biweekly, or monthly.
Additionally, the episode introduces the concept of the "bare Fn, minimum" — the least amount of work you can do consistently without burning out. This practical advice helps podcasters avoid overcommitting to a release schedule that isn’t sustainable. If you’re a podcaster looking to find the right balance between creating content and maintaining your sanity, this episode is for you. Ready to apply these tips to your own podcast? Make sure to visit the links in the show notes and join us for our next Geelong Podcasters meetup!
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0:00
How often is too often when releasing a podcast episode and when? When do I do this? Welcome to Geelong podcasters, your weekly podcast for tips and tricks to grow your audience. We are a group of passionate podcasters located in Geelong and the bellerine in Victoria, Australia. If you're down our way at the end of the month, why not come to one of our free monthly meetup events and also find the booking links and more in the show notes. If you're listening to us live, we have a podcasters meet up today, and do not worry if you missed this one, we will have it on the 25th of October, 2024 but if you're listening to the future and those dates have already passed, do not worry. We're here for you. Today. We're going to discuss, how often should I release a new podcast episode? Now, of course, with all the other podcasts that we've done this series, we've had a lot of questions that we've been able to answer regarding some of the fundamentals regarding podcasting, and when it comes to the amount or frequency of your podcast, a couple of things that you need to keep in mind are, consistency is key audience expectations, and setting of those expectations and having a manageable workload for you and possibly the team that you're working with. When I say consistency is key the outset, is to set a regular schedule of weekly, biweekly, so that is once a fortnight or monthly episodes. Any podcast episodes that are longer than this in time are usually very rare or they already have a pre established fan base for them to be able to have such long periods of time between podcast episodes, but for your routine and your creation of this podcast, my recommendation would be to choose some sort of frequency that works for you and your lifestyle. Say, for example, I have a client that I work with quite regularly who is a mother of two very young kids, while also managing the whims of her business. And as you can probably imagine, maybe doing a podcast every week is not going to be beneficial to her. So having it, having it be once a fortnight for a 20 minute podcast, works really well for her. She's able to batch those ahead of time, and she's able to use what is known as keeping a few in the can, which is a very old timey film expression, which enables you to have a lot of podcasts in a repository that you could use at any time, just in case life situations come up. You're able to use these podcasts and put them out at a regular schedule so you do not dash your audience expectations speaking on to the next part of this conversation, audience expectations, and setting those audience expectations, you can do this via the trailer of your podcast, usually a 62nd to 92nd piece that is at the start of your podcasting journey, or just regular trailers that you have throughout maybe different seasons of your podcast to make sure that audience understand where you're coming from. Maybe the topic at hand is very seasonal, or maybe the work that you're doing has to fit around you. For a lot of podcasters, you're not going to make money out of this straight away, like I said, and have said repeatedly, unless you have a pre established audience of which you can make money through advertising or through other means, such as getting people to go to your business or your website or other such situations like that. But when it comes to the regularity of your podcast, it is understandable that you're not always going to meet you that you set out, but make sure that you clearly communicate this to your audience, either via social media, via website, via an email list, or if you're also able to maybe do a quick 32nd piece in the actual podcasting feed, saying, hey, no podcast this week. Life, stuff's happened. I gotta go. I'll see you next week, or whatever it may be. Of course, this is not a be all and end all, but it is a nice thing, just to inform your regular listeners, and the last thing I want to touch on with you today is a manageable workload. And the first two parts of our conversation regarding consistency and audience expectation are going to be nothing without a workload that you're able to consistently do. I like to have a methodology when speaking to my clients or even just regular people I talk about podcasting with is, what is your BFM? What is your bare Fn, minimum? What can you do consistently, and what is something that you're not going to burn out doing? So say, for example, I've met people who want to do hour long podcasts, and I mean, that is awesome. That is great. Do you have the energy and time for that, and also the editing and process of that? They say, No, I don't have that time right now. That is okay. That is something that you can build towards, because you are managing your workload, and as you are able to build up your skills, you may be able to stretch the amount of time that you have for said podcasts. Do not worry, things can change, things can evolve, and your audience will grow with you. This podcast is sponsored by me, Zoe video confidence coach, connecting the dots of your personal brand with the power of video. See more in the show notes. Speaking of show notes, see all the show notes, including links upcoming events and details for this episode and many more in the episode description, or just go to vcc, dot training, slash Geelong dash podcasters, make sure you tune in for next week.
The above episode description and transcript were generated with ai.
Who are Geelong Podcasters?
Geelong Podcasters are a lively group of both professional and hobby podcasters based in Geelong and the Bellarine in Victoria, Australia. We release a weekly bite-sized podcast every Friday, exploring the wonderful world of podcasting, and host in-person catch-up events in the Geelong CBD on the fourth Friday of each month. Committed to community support, we regularly donate to local charities and use our podcasting efforts to make a positive impact.
Who is your Host?
Zoë Wood, your Video Confidence Coach connects the dots between personal branding and video marketing. Helping women and non-binary folk in small business, find their way in the world of marketing their passion without the energy drain.
Find out more about how to grow your personal brand with the power of video right here on vcc.training
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