011 Focusing Only 1 Social Media Platform + When To Start A Podcast

In this livestream, we dive into why focusing on a single social media platform and knowing the right time to start a podcast can streamline your business efforts.

 

This episode covers the impact of choosing one social media platform to amplify your business reach without the overwhelm. Plus, find out if starting a podcast is the right step for your brand now or something to plan for down the road.

This presents an approach for business owners to streamline their digital marketing by focusing on one social media platform where their audience is most engaged. By channelling energy into the platform with the best potential reach, you reduce overwhelm and build consistency without spreading yourself too thin. The discussion highlights how even just a weekly post can create visibility and act as proof of your ongoing business activity.

Additionally, this episode explores podcasting as a long-term investment for businesses that have established their foundations. Rather than jumping into podcasting right away, listeners are encouraged to consider starting with guest spots or limited series, testing the waters while refining their voice and brand presence. If you’re ready to commit, give it a go—but don’t hesitate to make adjustments as you go. Whether you’re considering a podcast or sticking to social, remember: it’s about building relationships that lead to lasting connections.

The above livestream episode description and transcript were generated with ai.


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Who is your host?

Zoë Wood, your Video Confidence Coach connects the dots between personal branding and video marketing. Helping women and non-binary folk in small business, find their way in the world of marketing their passion without the energy drain.

Find out more about how to grow your personal brand with the power of video right here on vcc.training


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